News Release

The Most Delicious & Hardest Working 100 Calories on the Market

Originator of the 100-Calorie Snack Stays the Nutrition Course

NEW YORK, NY — Two years before the country’s largest food manufacturers poured millions into promoting 100-calorie portioned snacks, Aryeh Hecht had already launched the category in 2002 with his 2-ounce, 100-calorie VitaMuffins.

Though moist, chocolate chip-studded chocolate muffins and rich brownies slathered with frosting and nuts don’t sound like diet foods, Mr. Hecht’s mission with Vitalicious Foods was to create baked goods to offer sound nutrition, not just portion control.

While most of today’s 100-calorie foods are loaded with sugar, artificial ingredients and preservatives, Vitalicious baked goods still remain as eponymously “vital” and “delicious” as they were at the outset of the now thriving category.

Over the years, Vitalicious’ individually-wrapped VitaMuffin™, VitaTops™, VitaBrownies™, VitaCakes™ and VitaMuffin Mix™ have exploded in popularity among dieters and non-dieters alike because they are satisfying and provide excellent daily nutrition. In fact, clinical studies have found foods high in fiber and protein help you feel full longer and eat less.

“Just because a product only has 100 calories doesn’t mean it’s necessarily good for you,” cautions Mr. Hecht. “It’s not just about portion control; it’s about taking care of your daily nutrition needs while satisfying your craving for something delicious.”

Vitalicious fortifies its products with nutraceuticals, vitamins and nutrients your body needs to stay healthy and energetic. Vitalicious also takes pride in producing only all-natural products, without any artificial additives or preservatives of any kind.

Here is the VitaBreakdown of what you get in each individually-wrapped serving:

• 100 calories
• No artificial ingredients
• No preservatives
• Whole grains
• 5g - 6g of fiber
• 0g - 1.5g of fat
• 3g - 4g protein
• 15 vitamins and minerals

Chocolate Mint VitaTops are the latest addition to the popular 100-calorie VitaTops line and combine the classic, refreshing taste of mint chocolate without as much sugar and fat.

Vitalicious also recently launched new Strong and Gentle Coffee, designed to be the ideal companion for VitaTops and VitaMuffins. Strong and Gentle Coffee has strong, rich flavor from the finest Arabica coffee beans picked at peak ripeness, lovingly roasted and ground to perfection. Yet, Strong and Gentle Coffee is easy on the stomach due to naturally low acidity in the beans.

In addition to launching two new products, Vitalicious is announcing a partnership with the nonprofit Vitamin Angels. Vitalicious is sponsoring the mission to advance availability, access and use of micronutrients, especially vitamin A, by newborns, infants and children in need.

For more information, please visit www.vitalicious.com.

About Vitalicious Foods Inc.
Founded in 1999, Vitalicious Foods Inc. is the market leader of innovative "vital and delicious" baked goods that promote a healthy lifestyle without sacrificing taste. First to market with 100-calorie servings, Vitalicious continues to lead the way with a holistic approach that maximizes satisfaction with minimum calories. With products that are low fat, high in fiber and packed with nutrients, Vitalicious is the only company that provides a unique triangle of need-satisfaction (All-Natural ingredients + Nutraceuticals + Weight Management). Vitalicious creates and sells a variety of unique, healthy, value-added baked goods under the VitaMuffin™, VitaTops™, VitaBrownie™, VitaCake™ and VitaMuffin Mix™ trademarks. Vitalicious products are sold at stores nationwide and at www.vitalicious.com.