TastymonialsTM
"I have lost 65 lbs on Weight Watchers...only 10 lbs from goal!!! I absolutely could not have achieved this without having a filling, delicious Vita Top for breakfast...Vita Tops, I LOVE YOU!!!"

-Nanette Nirenberg Schriftman

Learn More
"These muffins taste so sinful but are so good and are low in calories and high in fiber. I don't know how they do it...I have lost 165 pounds and so far...I have one of your muffins every day"

-Janet Ross, Weirton, WV

Learn More
"I am 7 lbs away from losing 100 pounds!!!! Vita tops are a HUGE part of this success - I can't thank you enough...I couldn't have done it without you!!!!"

-Tracey V., Inverness, FL

Learn More
"With the help of VitaTops, I have lost 44 pounds and am continuing to lose weight."

-Deborah Chang, Ann Arbor, MI

Learn More
"I received my 50 calories mini cakes...outstanding job. Thank you for...a product that is not only healthy for you, but tastes great...and only 1 weight watcher Pt plus"

-Patricia Rogowski, Cheektowaga, NY

Learn More
"It's like eating warm gooey fudgy cake for breakfast only it's good for you!"

-Debra Hanson, Folsom, CA

Learn More
"it was so moist and chocolatey...I was able to curb a craving for only 100 little calories! AND .. it made me smile which I have not done all day"

-Laura Szczepaniak, Lanesboro, MA

Learn More
"I love your Vitatops, I get so much for just 100 calories and they are so satisfying! ...Other muffins or cookies that are 100 calories are so small"

-Cindy Crowley, Dania Beach, FL

Learn More
"I have lost 100lbs I have incorporated them in all my meals."

-Lark Gray, Chicago, IL

Learn More
"VitaTop is even more delicious toasted! I LOVE it!"

-Bertha Hill, San Diego, CA

Learn More
"VitaTops are an integral part of my weight loss as I've lost 27lbs since September. Without my Chocolate Vita Top as a Snack...I don't know what I'd do"

-Pat, Boxford, MA

Learn More
"These are the BEST! I have lost 30+ lbs on Weight Watchers & owe a lot of it to your products! You ROCK!!"

-Audrey, Orange, VA

Learn More
"These muffins are awesome!!! Buy, buy, buy... You'll be happy, happy, happy!!!"

- J. Hebert, Bowie, MD

Learn More
"Thank you very much! Loooooooooooooooooooove your product!!!"

- Julie Squires, Kingston, NY

Learn More
"I started with a sampler pack so i could try all the flavors..each one was better then the last one"

- Karen Perrone, DeerPark, NY

Learn More
"It's like eating a delicious piece of fudgy chocolate cake. I had no idea these would be so good. Practically brought tears to my eyes!"

- Rebecca Blum, Cambridge, MA

Learn More
"YUMMY ~ and a great, low cal, healthy way to get a chocolate fix! :)"

- Leigh Anne Lake, Harper, TX

Learn More
"I have lost 65 lbs on Weight Watchers...only 10 lbs from goal!!! I absolutely could not have achieved this without having a filling, delicious Vita Top for breakfast...Vita Tops, I LOVE YOU!!!"

-Nanette Nirenberg Schriftman

Learn More

Books

Video

Giuliana Rancic ABC Good Morning New Orleans

Our VitaMuffin is the only muffin Dr. Stephen Gullo recommends—see why » Read More

Good Morning America

See VitaPizza featured as the best single-serving pizza on ABC Good Morning New Orleans by Registered Dietician Molly Kimball » View

Articles

Good Housekeeping

VitaPizzas featured in a recent edition of Good Housekeeping Magazine » Read More

Jennifer Hudson

Deep Chocolate VitaTops featured in First for Women Magazine with Jennifer Hudson » Read More

Fitness

BlueBran VitaMuffin featured in a recent edition of Self magazine » Read More

Fitness

Fudgy Chocolate mini VitaCakes featured in a recent edition of Today's Diet & Nutrition » Read More

Fitness

VitaPizzas featured in a recent edition of Today's Diet & Nutrition » Read More

Fitness

Cheese & Tomato VitaPizza was selected for Healthy Food Awards of 2012 by Diabetes Focus » Read More

Real Simple

Banana ChocoChip VitaTops were selected as one of the best desserts at Remedy’s Healthy Living Food Awards » Read More

Real Simple

Fudgy Chocolate mini VitaCakes featured in a recent edition of Metro New York » Read More

Real Simple

VitaMuffins featured in a recent edition of Taste of Home Magazine » Read More

Galmour

VitaBuns featured in a recent edition of First for Women Magazine » Read More

Real Simple

Deep Chocolate VitaTops featured in a recent edition of First for Women Magazine » Read More

Galmour

Deep Chocolate VitaTops featured in a recent edition of Glamour Magazine » Read More

Good Housekeeping

See Vitalicious featured in a recent edition of Good Housekeeping Magazine » Read More

Press Release

Vitalicious Launches 50-Calorie Chocolate Raspberry Mini VitaCakes


New York, NY — Vitalicious is launching all-natural Chocolate Raspberry Mini VitaCakes. Just 50 calories each, these Mini VitaCakes are bursting with the tart yet sweet flavor of ripe, real raspberries offset by rich, decadent-tasting chocolate. » Read More

Harness the Power of Your Cravings: Vitalicious Launches 100-Calorie Carrot Cake VitaTops


New York, NY — In response to enthusiastic customer demand, Vitalicious is launching 100-calorie, all-natural Carrot Cake VitaTops, the newest member of Vitalicious' lineup of "vital" and "delicious" products. » Read More

Good Morning America Good Morning America
Good Morning America

See VitaPizza featured as the best single-serving pizza on ABC Good Morning New Orleans by Registered Dietician Molly Kimball » View

FOX News

See Deep&Velvety Chocolate VitaBrownies featured on Dr. Oz Show » View

Good Morning America Good Morning America
FOX News

See VitaPizza featured on Dr. Oz Show as one of the Best Packaged Lunch » View

Good Morning America

See our Deep Chocolate VitaTops featured on Good Morning America » View

the Rachel Ray Show the Today Show
the Rachel Ray Show

See Hungry Girl make her Freezy Cool Whoopie Pie using Deep Chocolate VitaTops » View

the Today Show

See Phil Lempert talk about VitaMuffins on the Today Show with Katie Couric » View

FOX News Extra
FOX News

See Hungry Girl and our Deep Chocolate VitaTops on Fox News » View

Extra

See "Hungry Girl" Lisa Lillien talk about VitaBrownies on Extra! » View

CNBC Fox News
CNBC

Do you know the muffin man? See Vitalicious' Founder Aryeh Hecht's interview on CNBC » View

FOX News

See the Chocolate VitaMuffin featured on Good Day New York
» View

Good Morning America Vitalicious
Good Morning America

See the VitaBrownie featured on Good Morning America » View

Vitalicious

See Elaine Magee make Red Velvet Cupcakes using our VitaBrownie Mix » View

Vitalicious Vitalicious
Vitalicious

See Elaine Magee make Espresso Chip Cookies using our VitaMuffin Mix » View

Vitalicious

See Elaine Magee make Corn Dog Muffins using our VitaMuffin Mix
» View

Vitalicious Vitalicious
Vitalicious

See Elaine Magee make Pumpkin Spice Cookies using our VitaMuffin Mix
» View

Vitalicious

See Elaine Magee make Tropical Belgian Vita Waffles using our VitaMuffin Mix
» View

Vitalicious Sacremento and Co
Vitalicious

See Elaine Magee make Beef Tamale Pie using our VitaMuffin Mix » View

Sacramento and Co

See the Chocolate VitaBrownies featured on Sacreamento & Co.
» View

Joy Behar Show Fox 61
Headline News

See Hungry Girl on the Joy Behar Show eating Freezy Cool Whoopie Pies » View

Fox 61

See "Hungry Girl" Lisa Lillien talk about VitaBrownies on Extra! » View

NBC 30 Daytime
NBC 30

Do you know the muffin man? See Vitalicious' Founder Aryeh Hecht's interview on CNBC » View

Daytime

See Vitalicious featured on Daytime
» View

Fox 13 CBS News New York
Fox 13

See Vitalicious featured on Q13 FOX » View

CBS News

See Vitalicious featured on CBS News » View

The Daily Buzz Extra
The Daily Buzz

See VitaTops and VitaBrownies featured on the Daily Buzz » View

Extra

See Vitalicious featured on Extra
» View

Arizona Midday Extra
Arizona Midday

See Vitalicious featured on Arizona Midday » View

Extra

See Vitalicious featured on Extra
» View

Good Morning America  
Good Morning America

See Vitalicious featured on Good Morning America » View

 
   
Good Housekeeping

See Carrot Cake VitaTops featured in a recent edition of Good Housekeeping Magazine » Read More

Jennifer Hudson

Jennifer Hudson loves Deep Chocolate VitaTops! See more of her feature in First for Women Magazine » Read More

Women's Health

See Vitalicious featured in a recent edition of Women's Health Magazine » Read More

Good Housekeeping

See Vitalicious featured in a recent edition of Good Housekeeping Magazine » Read More

Woman's World

See Vitalicious featued in a recent edition of Woman's World Magazine » Read More

Prevention Magazine Muscle and Fitness Magazine Orange Coast Magazine
NY Post Union Tribune
Parade Magazine Physician Magazine Men's Health Magazine
Washington Post    

Vitalicious Launches 50-Calorie Chocolate Raspberry Mini VitaCakes


New York, NY — Vitalicious is launching all-natural Chocolate Raspberry Mini VitaCakes. Just 50 calories each, these Mini VitaCakes are bursting with the tart yet sweet flavor of ripe, real raspberries offset by rich, decadent-tasting chocolate. » Read More

Harness the Power of Your Cravings: Vitalicious Launches 100-Calorie Carrot Cake VitaTops


New York, NY — In response to enthusiastic customer demand, Vitalicious is launching 100-calorie, all-natural Carrot Cake VitaTops, the newest member of Vitalicious' lineup of "vital" and "delicious" products. » Read More

The Frozen Pizza Category Will Never Be the Same: Vitalicious Introduces 190-Calorie, Nutrient-Rich VitaPizza


New York, NY — As the obese and overweight make up 60% of the population, losing weight and keeping it off continues to be a major difficulty for most Americans. Depriving themselves of the foods they love perpetuates endless relapses because changing bad eating habits is hard work. » Read More

Vitalicious Goes Bananas with 100-Calorie Banana ChocoChip VitaTops


New York, NY — Vitalicious has recently added Banana ChocoChip VitaTops, to its popular line of healthy, all-natural, 100-calorie baked goods. With the satisfying flavor combination of fresh bananas and tasty chocolate chips, these VitaTops are the perfect snack for any time of the day. » Read More

13 Vitalicious Products Earn the Good Housekeeping Seal


New York, NY — Vitalicious, maker of innovative “vital” and “delicious” baked goods, is proud to have earned the Good Housekeeping Seal, one of the most recognized consumer emblems in the market today. » Read More

Vitalicious Introduces Pumpkin Spice VitaTops


New York, NY — Vitalicious is proud to introduce the new Pumpkin Spice VitaTop—the perfect alternative to fattening sweets. It is a “vital” and “delicious” 100-calorie muffin top full of rich, flavorful pumpkin taste, spices, such as candied ginger, and topped with pumpkin seeds. » Read More

NEW DIETARY GUIDELINES POINT TO NEED TO ENJOY FOOD, BUT EAT LESS


New York, NY — The long-awaited 2010 Dietary Guidelines for Americans released yesterday address the American obesity epidemic, calling for more attention to calorie control through portion control, more emphasis on nutrient-rich food choices and a mindfulness toward the consumption of high-fat, high-sugar grain-based desserts. » Read More

Vitalicious Introduces Apple Crumb VitaTops


New York, NY — Vitalicious is introducing its newest flavor of VitaTops, Apple Crumb VitaTops which will join the VitaTops line-up of BananaNut, Corn, CranBran and Deep Chocolate currently sold in over 7,000 supermarkets and specialty stores around the country.
» Read More

The Most Delicious & Hardest Working 100 Calories on the Market


New York, NY — Two years before the country’s largest food manufacturers poured millions into promoting 100-calorie portioned snacks, Aryeh Hecht had already launched the category in 2002 with his 2-ounce, 100-calorie VitaMuffins. Though moist, chocolate chip-studded chocolate muffins and rich brownies slathered with frosting and nuts don’t sound like diet foods, Mr. Hecht’s mission with Vitalicious Foods was to create baked goods to offer sound nutrition, not just portion control. » Read More

Vitalicious VitaTops Now Available at Publix Stores


New York, NY — Vitalicious Foods Inc. today announces that its “vital” and “delicious” VitaTops will be available at all 1,070 Publix stores starting the week of December 21st. » Read More

Vitalicious Introduces RaisinBran VitaTops


New York, NY — Vitalicious today takes raisin bran, one of America’s favorite comfort foods since 1926, and makes it healthier and far more convenient with its new RaisinBran VitaTops. Just 100 calories and packed with tender raisins, fiber, protein and half the sugar of a bowl of some raisin bran cereals with milk, Vitalicious reinvents this classic breakfast staple for this fast-paced age. » Read More

Vitalicious Introduces Chocolate Mint VitaTops


New York, NY — One of the most popular flavor combinations in dessert history, chocolate and mint, is getting a Vitalicious makeover. Vitalicious is launching its newest flavor, Chocolate Mint VitaTops, available exclusively at Vitalicious.com. » Read More

Vitalicious Introduces Banana Nut VitaTops


New York, NY — For years, the banana nut muffin has been a favorite American baked good. But for those watching their weight or trying to maintain a healthy lifestyle, it has been off limits—until now. Today, fans of banana nut muffins can rejoice; Vitalicious is launching its newest variety, Banana Nut VitaTops.
» Read More

Vitalicious Launches "Strong & Gentle" Coffee


New York, NY — Vitalicious, the market leader of innovative “vital and delicious” baked goods is announcing the launch of Strong & Gentle Coffee. A special blend of the finest Arabica coffee beans, Strong & Gentle Coffee provides bold flavor without being harsh on the stomach. Strong & Gentle Coffee beans contain the lowest, naturally occurring acid levels available and are slow-roasted to maximize flavor and further reduce acidity levels. » Read More

Vitalicious Inc. Launches New 100 Calorie Golden Corn VitaTops


New York, NY — New York (July 16, 2007) – Now there’s a guilt-free, healthy alternative to enjoy an all-American favorite and still satisfy cravings for a delicious breakfast, snack or dessert. Vitalicious Inc., known for offering a delicious, low-calorie, low-fat, high fiber and highly nutritional alternative to baked goods, is introducing the newest addition to its line of healthy baked goods, the Golden Corn VitaTop. » Read More

 
Vitalicious Feed Button

Walk it off in 15 minutes

All it takes to walk off a 100-Calorie VitaTop is 15 minutes.

Live Vitaliciously with: