"I have lost 65 lbs on Weight Watchers...only 10 lbs from goal!!! I absolutely could not have achieved this without having a filling, delicious Vita Top for breakfast...Vita Tops, I LOVE YOU!!!"
"These muffins taste so sinful but are so good and are low in calories and high in fiber. I don't know how they do it...I have lost 165 pounds and so far...I have one of your muffins every day"
"I am 7 lbs away from losing 100 pounds!!!! Vita tops are a HUGE part of this success - I can't thank you enough...I couldn't have done it without you!!!!"
"I received my 50 calories mini cakes...outstanding job. Thank you for...a product that is not only healthy for you, but tastes great...and only 1 weight watcher Pt plus"
"VitaTops are an integral part of my weight loss as I've lost 27lbs since September. Without my Chocolate Vita Top as a Snack...I don't know what I'd do"
"I have lost 65 lbs on Weight Watchers...only 10 lbs from goal!!! I absolutely could not have achieved this without having a filling, delicious Vita Top for breakfast...Vita Tops, I LOVE YOU!!!"
Our VitaMuffin is the only muffin Dr. Stephen Gullo recommends—see why » Read More
See VitaPizza featured as the best single-serving pizza on ABC Good Morning New Orleans by Registered Dietician Molly Kimball» View
Articles
VitaPizzas featured as #1 in Hungry Girl's Top ATE of 2012 list» Read More
Cheese & Tomato VitaPizza featured in a recent edition of Everyday with Rachael Ray» Read More
BlueBran VitaMuffin featured in a recent edition of Self magazine» Read More
Fudgy Chocolate mini VitaCakes featured in a recent edition of Today's Diet & Nutrition» Read More
VitaPizzas featured in a recent edition of Today's Diet & Nutrition» Read More
Cheese & Tomato VitaPizza was selected for Healthy Food Awards of 2012 by Diabetes Focus» Read More
VitaMuffins featured in a recent edition of Fitness» Read More
Banana ChocoChip VitaTops were selected as one of the best desserts at Remedy’s Healthy Living Food Awards » Read More
Fudgy Chocolate mini VitaCakes featured in a recent edition of Metro New York» Read More
VitaMuffins featured in a recent edition of Taste of Home Magazine » Read More
VitaBuns featured in a recent edition of First for Women Magazine » Read More
Deep Chocolate VitaTops featured in a recent edition of First for Women Magazine » Read More
Deep Chocolate VitaTops featured in a recent edition of Glamour Magazine » Read More
See Vitalicious featured in a recent edition of Good Housekeeping Magazine » Read More
See Vitalicious featured in a recent edition of Fitness Magazine » Read More
Press Release
13 Vitalicious Products Earn the Good Housekeeping Seal
New York, NY — Vitalicious, maker of innovative “vital” and “delicious” baked goods, is proud to have earned the Good Housekeeping Seal, one of the most recognized consumer emblems in the market today.
» Read More
Vitalicious Introduces Pumpkin Spice VitaTops
New York, NY — Vitalicious is proud to introduce the new Pumpkin Spice VitaTop—the perfect alternative to fattening sweets. It is a “vital” and “delicious” 100-calorie muffin top full of rich, flavorful pumpkin taste, spices, such as candied ginger, and topped with pumpkin seeds.
» Read More
See VitaPizza featured as the best single-serving pizza on ABC Good Morning New Orleans by Registered Dietician Molly Kimball» View
See Deep&Velvety Chocolate VitaBrownies featured on Dr. Oz Show » View
See VitaPizza featured on Dr. Oz Show as one of the Best Packaged Lunch» View
See our Deep Chocolate VitaTops featured on Good Morning America » View
See Hungry Girl make her Freezy Cool Whoopie Pie using Deep Chocolate VitaTops » View
See Phil Lempert talk about VitaMuffins on the Today Show with Katie Couric » View
See Hungry Girl and our Deep Chocolate VitaTops on Fox News » View
See "Hungry Girl" Lisa Lillien talk about VitaBrownies on Extra! » View
Do you know the muffin man? See Vitalicious' Founder Aryeh Hecht's interview on CNBC » View
See the Chocolate VitaMuffin featured on Good Day New York
» View
See the VitaBrownie featured on Good Morning America » View
See Elaine Magee make Red Velvet Cupcakes using our VitaBrownie Mix » View
See Elaine Magee make Espresso Chip Cookies using our VitaMuffin Mix
» View
See Elaine Magee make Corn Dog Muffins using our VitaMuffin Mix » View
See Elaine Magee make Pumpkin Spice Cookies using our VitaMuffin Mix » View
See Elaine Magee make Tropical Belgian Vita Waffles using our VitaMuffin Mix » View
See Elaine Magee make Beef Tamale Pie using our VitaMuffin Mix » View
See the Chocolate VitaBrownies featured on Sacreamento & Co.
» View
See Hungry Girl on the Joy Behar Show eating Freezy Cool Whoopie Pies » View
See "Hungry Girl" Lisa Lillien talk about VitaBrownies on Extra! » View
Do you know the muffin man? See Vitalicious' Founder Aryeh Hecht's interview on CNBC » View
See Vitalicious featured on Good Morning America » View
Deep Chocolate VitaTops are one of Giuliana Rancic's favorite Red Carpet Snacks! » Read More
Jennifer Hudson loves Deep Chocolat VitaMuffins! See more of her feature in InStyle Magazine » Read More
See Vitalicious featured in a recent edition of Women's Health Magazine » Read More
See Vitalicious featured in a recent edition of Good Housekeeping Magazine » Read More
See Vitalicious featued in a recent edition of Woman's World Magazine » Read More
See Vitalicious featured in a recent edition of Fitness Magazine » Read More
13 Vitalicious Products Earn the Good Housekeeping Seal
New York, NY — Vitalicious, maker of innovative “vital” and “delicious” baked goods, is proud to have earned the Good Housekeeping Seal, one of the most recognized consumer emblems in the market today.
» Read More
Vitalicious Introduces Pumpkin Spice VitaTops
New York, NY — Vitalicious is proud to introduce the new Pumpkin Spice VitaTop—the perfect alternative to fattening sweets. It is a “vital” and “delicious” 100-calorie muffin top full of rich, flavorful pumpkin taste, spices, such as candied ginger, and topped with pumpkin seeds.
» Read More
NEW DIETARY GUIDELINES POINT TO NEED TO ENJOY FOOD, BUT EAT LESS
New York, NY — The long-awaited 2010 Dietary Guidelines for Americans released yesterday address the American obesity epidemic, calling for more attention to calorie control through portion control, more emphasis on nutrient-rich food choices and a mindfulness toward the consumption of high-fat, high-sugar grain-based desserts.
» Read More
Vitalicious Introduces Apple Crumb VitaTops
New York, NY — Vitalicious is introducing its newest flavor of VitaTops, Apple Crumb VitaTops which will join the VitaTops line-up of BananaNut, Corn, CranBran and Deep Chocolate currently sold in over 7,000 supermarkets and specialty stores around the country. » Read More
The Most Delicious & Hardest Working 100 Calories on the Market
New York, NY — Two years before the country’s largest food manufacturers poured millions into promoting 100-calorie portioned snacks, Aryeh Hecht had already launched the category in 2002 with his 2-ounce, 100-calorie VitaMuffins. Though moist, chocolate chip-studded chocolate muffins and rich brownies slathered with frosting and nuts don’t sound like diet foods, Mr. Hecht’s mission with Vitalicious Foods was to create baked goods to offer sound nutrition, not just portion control.
» Read More
Vitalicious VitaTops Now Available at Publix Stores
New York, NY — Vitalicious Foods Inc. today announces that its “vital” and “delicious” VitaTops will be available at all 1,070 Publix stores starting the week of December 21st.
» Read More
Vitalicious Introduces RaisinBran VitaTops
New York, NY — Vitalicious today takes raisin bran, one of America’s favorite comfort foods since 1926, and makes it healthier and far more convenient with its new RaisinBran VitaTops. Just 100 calories and packed with tender raisins, fiber, protein and half the sugar of a bowl of some raisin bran cereals with milk, Vitalicious reinvents this classic breakfast staple for this fast-paced age. » Read More
Vitalicious Introduces Chocolate Mint VitaTops
New York, NY — One of the most popular flavor combinations in dessert history, chocolate and mint, is getting a Vitalicious makeover. Vitalicious is launching its newest flavor, Chocolate Mint VitaTops, available exclusively at Vitalicious.com. » Read More
Vitalicious Introduces Banana Nut VitaTops
New York, NY — For years, the banana nut muffin has been a favorite American baked good. But for those watching their weight or trying to maintain a healthy lifestyle, it has been off limits—until now. Today, fans of banana nut muffins can rejoice; Vitalicious is launching its newest variety, Banana Nut VitaTops. » Read More
Vitalicious Launches "Strong & Gentle" Coffee
New York, NY — Vitalicious, the market leader of innovative “vital and delicious” baked goods is announcing the launch of Strong & Gentle Coffee. A special blend of the finest Arabica coffee beans, Strong & Gentle Coffee provides bold flavor without being harsh on the stomach. Strong & Gentle Coffee beans contain the lowest, naturally occurring acid levels available and are slow-roasted to maximize flavor and further reduce acidity levels. » Read More
Vitalicious Inc. Launches New 100 Calorie Golden Corn VitaTops
New York, NY — New York (July 16, 2007) – Now there’s a guilt-free, healthy alternative to enjoy an all-American favorite and still satisfy cravings for a delicious breakfast, snack or dessert. Vitalicious Inc., known for offering a delicious, low-calorie, low-fat, high fiber and highly nutritional alternative to baked goods, is introducing the newest addition to its line of healthy baked goods, the Golden Corn VitaTop.
» Read More
